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Case Studies: Healthcare QIO

Challenge

A federally designated healthcare Quality Improvement Organization (QIO) for the Commonwealth of Massachusetts is required to keep Medicare beneficiaries up-to-date on the rights, as well as provide and educate hospitals, physician offices, nursing homes and home health agencies with quality improvement best practices.

The company had not updated its website design or functionality for seven years, and was trying to manage content on 550 pages of unorganized free text.

Trainor was asked to develop a website solution that would:

  • Most efficiently aggregate and organize 500+ pages of information and data
  • Present multiple Target Audiences with clear and simple navigation to relevant information from the homepage and all subpages
  • Provide a user-friendly content management system (CMS) that was easy for client staff to use to update, change, and create new sections and pages
  1. Challenge:

    Create a website that would allow each target audience (consumers, hospitals, physicians, nursing homes and home health agencies) to quickly identify itself on the homepage and easily navigate to the desired content. The website also needed to have a Content Management System that would allow staff members to make frequent updates and changes; and a reporting system that would monitor web traffic.

  2. Approach:

    Develop a website that would have a specific repository for each target audience’s information, and through the use of imagery on the homepage specifically guide a user to their desired web location and content.

  3. Recommendations:

    Create a homepage design that graphically showed each target audience group directly on the homepage, with a side navigation bar to delve deeper into the desired content. Implement an open source CMS system and web reporting system that allowed the marketing team the ability to update content and monitor web traffic on an as needed basis.

  4. Results:

    Within the first year, the company had over 100,000 visitors coming to the site. It received requests from throughout the United States for various medical educational materials that it had developed, as the new site made it very easy for visitors to identify new and/or relevant information.