Case Studies: Non-For-Profit: Road Race

Challenge

This internationally renowned road race was largely staffed by volunteers and depended on race applications, sponsor support, and in-kind donations for revenue.

As the race grew each year in participants the cost of printing and mailing race applications grew exponentially placing further pressure on the race’s human resources and revenue. They needed to grow, but lower costs.

Trainor was asked to develop a strategy to continue to grow race applications but lower costs and achieve a higher return on
investment (ROI).

Challenge:
Grow race applications but lower application printing, fulfillment, and
postage costs.
Approach:
Increase online applications.
Recommendations:
Launch and promote a new website with more streamlined features to accommodate online
race applications.
Results:
75% of total race applications are now processed online dramatically lowering printing, fulfillment, and postage costs.