Mining the Core
Many companies ignore what is right under their nose. The core of their business is their current customer base.
Since these customers already have a relationship with your brand, they present an opportunity to upsell and cross-sell additional products and services.
Many are just waiting to be asked.
Research shows that a customer with 2.3 relationships with your brand is unlikely to switch to another.
Our clients enjoy some of the highest relationship levels in their market space due to dedicated programs designed to upsell and cross-sell additional relationships with existing customers.