“Content is king.” Ever hear that phrase? If you’re in marketing, the answer is almost certainly yes.
Search Engine Optimizers (SEOs) have been using this phrase for years, and while quality content plays a major role in determining a web page’s keyword placement on search engine results pages, the phrase is too broad to be useful.
Hold up. I don’t want quality content on my website?
That’s not what we’re saying. What we are saying is that boosting your website’s search engine rankings is a bit more complicated than writing a few pages of additional content. Anyone can slap on additional content to a web page in the hopes of increasing keyword rankings. The trick, however, is creating useful, search engine optimized content that can be used in conjunction with additional SEO strategies. That’s how you begin ranking with the big dogs.
Quality content and great SEO is like peanut butter and jelly, crackers and cheese, or bread and butter. The two are just way better together than they could ever be apart.
But what do you mean by quality content and great SEO?
SEO stands for Search Engine Optimization and involves many different technical and creative strategies that can be used to make a web page rank higher for the search engine searches that will drive traffic to your site.
As Google crawls your website to determine your keyword ranking at any given time, a lot is taken into account. For example: What is the page’s domain authority? How many backlinks does this page have? Is this site built mobile-first? What’s that schema look like?
SEO strategies like an effective link-building campaign, schema markup, and mobile-first website optimization take the effects of your quality content, and boost them to incredible new heights.
Unique and quality content that answers an online user’s questions are vital — there’s no denying that. And content that online user’s find useful is bound to get a few backlinks or shares. But follow that awesome content up with a great SEO strategy? Now we’re talking. Those backlink numbers will begin rising, and your domain score will follow. As Google crawls, it’ll begin seeing you as an authority on the content subject, and your web pages’ rankings will begin to climb. Searchers will see your content as king, thanks to your SEO efforts.