New Hartford, NY

Content Marketing Manager

Description

You’re a highly analytical thinker and you love content. Increasing web traffic and brand awareness through the marketing of online content is your jam. You’re responsible for creating highly engaging, impactful, and “shareable” content, while distributing it on the appropriate platforms and measuring the results of marketing efforts. Whether it be social media, eCommerce or SEO - you’re able and willing to tackle it all.

Responsibilities

  • Presenting fresh, new ideas to inform digital content strategies across all online platforms, including social media and eCommerce.
  • Driving traffic and engagement that translates to sales and brand promotion.
  • Managing a content marketing budget.
  • Measuring and reporting the results of marketing activity to inform future campaigns.
  • Collaborating with a team of writers, designers, and marketing/data analysts.
  • Implementing social media, eCommerce and SEO best practices, which includes staying up to date and relevant on all trends and best practices.
  • Knowing which platform different kinds of content are best suited for.
  • Designing and implementing creative marketing strategies to disseminate content.
  • Meeting with clients to understand and create content plans and editorial calendars to achieve objectives.

Qualifications

  • Bachelor's degree in Marketing or related field
  • Experience with online community building
  • Data-driven and highly analytical
  • Proficiency with SEO tools (i.e. SEMrush), Google Analytics, Google Tag Manager and social media analytics tools
  • Understanding of eCommerce platforms including Amazon, Shopify, Wix, etc.
  • Knowledge of current, relevant social media platforms
  • Working knowledge of ad serving tools
  • Time management skills
  • Excellent interpersonal skills
  • Excellent written and verbal communication

Who You Are

  • You have an audience-first mindset
  • You know how to do research and analyze data
  • Self-motivated yet customer/consumer-focused
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Your attention to detail is next level

Why TRAINOR

  • We are all storytellers at heart and think differently
  • We have clients all over the world and love to delight them
  • We embrace all types of new technology and techniques
  • If current best practices are insufficient, we create new ones
  • We value your voice and the exuberance to make this day count