New Hartford, NY

Data Scientist

Description

We love data. We rely on insightful data to power everything we do, from marketing strategy to website design. We’re seeking an experienced data scientist that can deliver insight to us daily and on the fly. Are you in?  

If you’re mathematical and statistical, but have a natural curiosity and creative mind, we want you to join our team! We will rely on you to ask questions, connect the dots, and uncover opportunities that lie hidden within, with the ultimate goal of providing the highest ROI for our clients.

Responsibilities

  • Take ownership of digging into marketing data in order to understand consumer behaviors and habits.
  • Responsible for managing, gathering, summarizing, and analyzing data (both qualitative and quantitative).
  • Provide support for A/B test design and analysis.
  • Perform ongoing analysis to evaluate the efficacy of current marketing campaigns/spend and assist with budget recommendations.
  • Propose strategy pivots when the data says a change needs to be made.
  • Advise on modifications or additions to marketing campaigns.
  • Produce tactical and strategic insights to improve marketing effectiveness (this could include marketing campaigns or landing page design/copy).
  • Develop measurement and implementation plans for our clients, as well as maintain and refine them.
  • Obtain and measure Key Performance Indicators (KPIs) for our clients.
  • Determine micro and macro conversions for our clients and corresponding industry verticals.
  • Develop reporting solutions and provide analysis to measure the effectiveness of marketing campaigns.
  • Provide reporting support for the marketing team.
  • Stay up to date and educate the team on the latest analytics and measurement technologies, platforms, and best practices.

Qualifications

  • Bachelor’s degree in Statistics, Mathematics, Economics or other related field
  • Marketing experience is preferred but not required
  • Understanding of Google Analytics and Google Tag Manager is recommended
  • Strong ability to multitask
  • Outstanding communication skills

Who You Are

  • Objective thinker
  • Analytical
  • Data driven
  • Problem solver
  • Your attention to detail is next level

Why TRAINOR

  • We are all storytellers at heart and think differently
  • We have clients all over the world and love to delight them
  • We embrace all types of new technology and techniques
  • If current best practices are insufficient, we create new ones
  • We value your voice and the exuberance to make this day count