New Hartford, NY

Digital Marketing Manager

Description

Our team is growing! We’re looking for a Digital Marketing Manager who believes social and digital are central to a brand’s strategy - not just an add-on. You’re a true practitioner. You’re not just experienced with social and digital marketing but you have the expertise and are passionate about learning more. Our ideal candidate is curious, creative, ROI-driven, and an independent and strategic thinker.

Responsibilities

  • Meet with clients to understand and create digital and social media marketing objectives
  • Develop and map out client social media content and editorial calendars
  • Develop, execute, and present digital and social media marketing plans from inception to completion
  • Report on client website engagement and client digital and social media marketing campaigns
  • Deft use of Google Ads, Facebook Ads Manager, and Facebook Insights, among other tools
  • Focus on a combination of tactics and strategy for SEO/SEM, such as keyword research
  • Build, curate, and grow social media communities

Qualifications

  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, eCommerce, social media, and/or display advertising campaigns
  • Knowledge of current relevant social media platforms
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B testing
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag Manager, Shopify, SEMrush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines

Who You Are

  • Love creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Attentive to detail

Why TRAINOR

  • We are all storytellers at heart and think differently
  • We have clients all over the world and love to delight them
  • We embrace all types of new technology and techniques
  • If current best practices are insufficient, we create new ones
  • We value your voice and the exuberance to make this day count