New Hartford, NY

Digital Marketing Manager

Description

Do you wake up excited about the cool sh*t you get to do every day? We want a person who loves to DO digital marketing and enjoys the challenge. If your experience is encompassed by outsourcing to a faraway land…this is not the job for you. 

About the Role

We need a Digital Marketing Manager with a solid understanding of the entire digital marketing ecosystem, and the relationships that all channels have with one another, to be successful in this role. And, you must be capable of developing and executing optimization strategies that will measurably improve business metrics for clients.

  • Learn about our clients’ business goals and create digital marketing plans that will help them reach those goals to achieve real ROI & ROE
  • Plan and execute digital marketing strategies, and develop and monitor campaign budgets
  • Have a solid understanding of SEO/SEM, email marketing, social media and/or display advertising campaigns, etc.
  • Working knowledge in setting up and optimizing PPC campaigns on all major search engines
  • Brainstorm new and creative growth strategies through digital/social media marketing utilizing the most current technologies and platforms
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs), and adjust based on performance
  • Stay up-to-date on the latest trends, best practices, and technologies in digital marketing and social media

Who You Are

You’re good at prioritizing, problem-solving, and communicating. Strong writing skills are also in your toolbox, and you like to take the lead and are able to juggle multiple projects at once. Playing nice in the sandbox is also a must.

Qualifications

  • Bachelor’s degree in marketing or a related field required
  • 3-5+ years of experience in digital marketing and advertising
  • Well-versed in the use of social and digital media marketing tools
  • In-depth knowledge of various social media platforms, digital media best practices, Google Workspace, website analytics (especially GA4), etc.
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results

Who We Are

TRAINOR is a digitally-driven brand management collaborative that is passionate about delivering performance and results. We are storytellers at heart and are always asking ourselves, what can we do better? How can we disrupt the mold?

We have clients all over the world and love to delight them and embrace all types of new technology and techniques. In fact, if our current best practices are insufficient, we create new ones! We also value your voice and — when well-timed and executed — a good sense of humor.