New Hartford, NY
SEO Specialist
Description
Our team is growing! Do you have a passion for SEO and Internet marketing? Would you consider yourself an analytical thinker? We want you to join our team. We'll look to you to perform website audits, develop keyword-rich content and narratives, and create strong backlinking strategies to drive astonishing results.
Responsibilities
- Perform in-depth keyword research
- Study traffic and analytics
- Review and analyze client websites for areas of improvement and optimization
- Analyze our clients’ competitors
- Develop and implement link building strategies
- Maximize local search exposure
- Collaborate with editorial and marketing teams to drive SEO in content creation and content programming
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Write effective SEO content for websites, blogs, social media accounts, and local SEO pages
- Develop strong calls-to-action
- Develop effective ranking strategies and prepare detailed strategy reports
- Stay up to date on all SEO strategies, Google Algorithm updates, and SEO best practices
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
- Implement SEO strategies for clients
- Quickly understand and support initiatives that will contribute to the goals and success of client campaigns
Requirements
- 2+ years of professional SEO work experience with exposure to how marketing campaigns impact natural search visibility
- Understands search engine algorithms and ranking methods
- Experience with A/B and multivariate experiments
- Experience with Google Analytics, Google Search Console, SEOMoz, SEMrush, BrightLocal, and link building tools
- Experience with content management systems (SilverStripe or WordPress)
- Understands the difference between Schema, microdata, and structured data
- Bachelor’s Degree in Marketing, Communications, Information Technology, Business, or a related field
Who You Are
- Analytical with a marketing background
- Out-of-the-box thinker
- Excellent communicator with the team and clients
Why TRAINOR
- We are all storytellers at heart and think of things differently
- We embrace all types of new technology, languages, and techniques
- We have a wide variety of clients from all over the world
- You can use the tools you love
- Cubicles are not our friends
- Some days sunglasses are required (come see us to find out why)