Your Dedicated Team

The following TRAINOR team members will be directly involved in collaborating with the Herkimer College “Marketing & Services” team.

Herkimer Dedicated Team

We Get Your Audience

Gen Z messaging should be innovative, authentic, safe (think nostalgia, not negativity), seamless, and inspiring.

Herkimer Gen Z Graphic

The Strategy

In collaboration with Herkimer College, TRAINOR will follow our Strategy Process to create, launch, manage, measure, and calibrate (if needed) comprehensive marketing and advertising campaigns. Although each campaign will be unique in its message, audience, and delivery channels, each campaign will be laced with a common overarching Herkimer College theme in order to yield the highest ROI and ROE.

Herkimer Strategy

Digital/Social Ad Examples

Herkimer Sample Creative