Adirondack Bank

Bank Local.

When Adirondack Bank told us they were partnering with Olympic Luge Medalist Erin Hamlin, our ideas came in with a rush of excitement. Here we had a pillar of our community teaming up with a hometown hero to celebrate Upstate New York and show that ADK Bank was here for every one of its neighbors. In the spirit of Erin's skills, commitment, and competitiveness, we created the Bank Local campaign, blending traditional and digital marketing strategies to promote this story over the course of three years. This involved orchestrating a highly publicized press conference, creating of billboards and marketing signage for specific ad placement, and producing original short narrative content for TV and digital experiences.