Birnie Bus is a principal force in transportation throughout New York State. With 70 years in the bus industry, they've built a reputation of safety and reliability in the communities they serve. They approached us to help grow their brand online and attract experienced people to join Team Birnie. We took the wheel, building a comprehensive microsite jointeambirnie.com while driving digital advertising through social media to enable interested individuals to easily apply via Facebook. While receiving 800+ applicants and counting, we also created a complete press relations campaign for Birnie Bus' recent merge with a Pennsylvania bus company. It was a unique combination of a traditional and digital marketing strategy to tell this story to a national audience and those close to home.