Herkimer County Community College approached us to help build its brand and attract more applicants. As close neighbors to Herk, we knew this college on the hill was a hidden gem in education. We sought to polish and share it with the world as to attract more applicants, strengthen its alumni network, and encourage substantial future development for the college.
TRAINOR worked with Herk to re-identify and define the college’s core values and mission. It was a complete brand re-envisioning. HCCC was renamed its truer Herkimer College as we created a new brand mark and new messaging for its story. We led a thorough redesign and build of its website so that potential applicants, parents, and guardians could easily explore Herkimer College by phone, tablet, and desktop and inquire for admission. Through strategic digital and traditional marketing, Herkimer College was reintroduced as the premier two-year college in Upstate New York.