MWPAI wanted to know what we saw in the exhibitions, events, and features they offered to Upstate New York and how to inform and attract a growing audience to their museum and institute. We constructively critiqued their online presence and then began with a blank canvas, using instinct driven by experience to design a world-class online platform that rings true to the real value of MWPAI. It’s not a place in Upstate New York offering cultural enrichment to people nearby. It’s a focal point of cultural enrichment through the arts that happens to be in Upstate New York, welcoming people from all over the world to come experience, learn, and enjoy.
They keep arriving.