Outperformers.

New Hartford, NY

SEO Specialist

Description

TRAINOR is seeking a Search Engine Optimization (SEO) Specialist to join the team in our New Hartford, New York office. Must be fluent in up-to-the-second best practices in SEO strategy, implementation, and analytics. Our Specialist will perform website audits, develop keyword-rich content and narratives, and create strong backlinking strategies to drive astonishing results.

Who You Are

  • Analytical with a marketing background
  • Out-of-the-box thinker
  • Excellent communicator with the team and clients

Responsibilities

  • Perform in-depth keyword research
  • Study traffic and analytics
  • Stay up to date on all SEO strategies, Google Algorithm updates, and SEO best practices
  • Review and analyze client websites for areas of improvement and optimization
  • Analyze our clients’ competitors
  • Develop and implement link building strategies
  • Maximize local search exposure
  • Collaborate with editorial and marketing teams to drive SEO in content creation and content programming
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Write effective SEO content for websites, blogs, social media accounts, and local SEO pages
  • Develop strong calls-to-action 
  • Develop effective ranking strategies and prepare detailed strategy reports

Bonus Points

  • Two or more years of professional search engine optimization work experience. with exposure to how marketing campaigns impact natural search visibility
  • Understanding of search engine algorithms and ranking methods
  • Experience with A/B and multivariate experiments
  • Experience with Google Analytics, Google Search Console, SEOMoz, SEMrush,
  • BrightLocal, and link building tools
  • Experience with content management systems (SilverStripe or WordPress)
  • Understands the difference between Schema, microdata, and structured data
  • Bachelor’s degree in marketing, communications, information technology, business or a related field

Why Trainor

  • We are all storytellers at heart and think of things differently
  • We embrace all types of new technology, languages, and techniques
  • We have a wide variety of clients from all over the world
  • You can use the tools you love
  • Cubicles are not our friends
  • Some days sunglasses are required (come see us to find out why)