TUSK.
Project Overview.
TRAINOR partnered with TUSK to develop a new brand name and identity. One designed not just to stand out, but to support future growth. The new identity included a robust visual identity system that commands attention and creates a strong, consistent presence across every touchpoint.
Power. Creativity. Scale.
Through an extensive discovery and positioning exploration, the name TUSK emerged as a word that carried weight. Stemming from the visual of an elephant, it conveys strength, precision, and scale. It also signals innovation and forward motion. It’s everything the company stands for, distilled into a distinct identity.
Along with the rebrand, TRAINOR designed and launched a custom, responsive website. Built to tell the TUSK story, showcase their wide range of services, and drive growth by turning visitors into opportunities.
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