When the time comes to launch a new website, switch email providers, or renew a domain name, the lack of understanding of how it all works makes it difficult to do these things that should be simple.

When it comes to marketing—especially to writing successful copy—if you’re not hitting the exact emotional nerve, you’re missing the mark. Simple as that.

A look back at one of our Senior Art Directors career. Rob has been innovating, designing, and executing indelible creative for TRAINOR for the past 24 years.

How TRAINOR helped the Oneida-Herkimer Solid Waste Authority realize it was The Authority on sharing the knowledge and guidance of best recycling practices in Upstate New York.

Create something different with your product, service, and brand to avoid what everyone else is doing in crowded waters dominated by established brands, and instead set yourself apart for incredible success.

Create useful, search engine optimized content that can be used in conjunction with additional SEO strategies. That’s how you begin ranking with the big dogs.

TRAINOR recently visited our new client, The Greenspan Co. / Adjusters International, at their office in San Francisco to kickoff our integrated strategic digital marketing collaboration.

Navigation of your site’s design needs to look good and make sense to create an awesome user experience. Let me explain.

How does a color-blind person experience the Internet?

Does your digital and traditional marketing tell the story of your brand? Does it have a clear message articulated in an immersive design to grip, inform, and engage every visitor and grow an audience?

When you see the iconic swoosh, you think Nike. When you hear “Just Do It” you think Nike. Well, what do you think when I say Colin Kaepernick?

For those of you binge-watching your go-to Netflix series, have you noticed a slight interruption? I’m not talking about the “Are you still watching?” screen prompts. Netflix is now testing a new kind of interruption: promotional video ads.

What determines if a marketing campaign is successful, especially when the focus is on the brand’s website? Everyone thinks they have the answer...it’s easy to say “data.” The question is, what data and can it be trusted?

Products from one brand specialized for diverse — yet seamless — impactful things. And it doesn’t look like Apple will be stopping any time soon. $1 trillion is just the beginning.

Embrace the changes in Facebook's Newsfeed algorithms to prioritize “meaningful interaction” and look at it as a challenge to create more engaging content.

The country’s leading public adjusting & disaster recovery firm - Adjusters International - launches their new digital platform & marketing engine. 

In our offices, it’s our nature to become absorbed in the work, crush milestones, and deliver for our clients. At the same time, though, it’s important to recognize and appreciate the personal milestones happening around us. And today is a particularly special day just for that...

If you’re like me, you use your smart device all day apart from the hours that you sleep (let’s say 6-8 hours per night). But, did you ever stop to think how much media you’re actually consuming?

It was the social event of the year, and everyone was invited.

In sports most players have their individual pregame ritual they obsess over before the game begins. Companies/Organizations/Agencies are no different than sports teams in this respect.

“What about Snapchat?...” It’s the question businesses small and large are asking. “Should we be on it?”

Who needs to spend $600 on a Coachella ticket when you can sit front row to #Beychella on your couch? With the power of Social Media, she was able to get “Crazy in Love” with each and every one of her follower bees.

When it comes to Facebook, cookies don’t count like they do on other platforms, such as Google. So it doesn’t matter how many times you clear your cache.

Be sure to partake in the fun and get your audience involved this month! Let the Madness begin.

When’s the last time you heard of a company 1) using Twitter to engage consumers in making a major product decision and 2) doing so with emojis?

In a world of hourly updates to technology and constantly changing ways of consuming information and entertainment, we take pride in always executing the most cutting-edge strategies.

For three years now, we’ve had the privilege of partnering with Erin Hamlin and Adirondack Bank to share stories of hometown pride. What a joy to see her competing at the PyeongChang 2018 Olympic Winter Games!

Did Jan. 1 mark a decision to do things differently this year? To step back for a bit of perspective and identify the spaces to improve in and grow? How’s your narrative unfolding?

Open spaces for quick collaboration.

What do you do with the time that’s given to you? Is it 30 seconds? 15? 10? Scratch that. Is it 4 seconds? 5?

A fantastic and effective marketing campaign with Adirondack Bank and Olympic Luge Bronze Medalist Erin Hamlin.

We are always evolving with a purpose, seeking out and mastering optimal ways to share your brand’s story and create fantastic growth opportunities.

Everyday we focus on growing brands into meaningful beasts that deliver higher ROI to our clients sooner.