We’re looking for someone who can handle both sides of social: building a strong organic presence and running paid campaigns that drive leads and sales. You’d manage social and paid media across Meta, Google, and other platforms for a range of clients. This includes creating social media campaigns and managing our clients’ organic social media accounts day-to-day.

• Understand and implement best practices across all social media channels.
• Prepare proposals, content recommendations, and media plans.
• Build organic content plans that fit each client’s brand to improve engagement.
• Write, edit, and schedule consistent content across channels.
• Respond to comments and DMs in each client’s voice.
• Plan, launch, and optimize paid social campaigns in Meta Ads Manager, including Advantage+ campaigns and Conversions API tracking.
• Run Google Ads across Search, Performance Max, YouTube, etc., from setup through bidding, tracking, and reporting.
• Connect organic and paid, using organic wins to inform ad spend and vice versa.
• Manage multiple client accounts at once, keeping timelines, approvals, and posting schedules on track.
• Set up and manage influencer or creator partnerships when they fit.
• Use GA4, Meta Business Suite, and native platform analytics to monitor and evaluate performance.
• Help prepare monthly reports on social media results, with specific ideas to improve results.
• Stay up to date on platform changes, new ad tools, and best practices, and share what you learn with the team.

You’re comfortable writing a good post and reading a campaign report, and you can tell when a campaign isn’t performing and figure out why. You pay attention to the numbers, you like trying new platforms, and you take ownership of your results.

• Excellent written and verbal communication skills.
• A thorough understanding and experience in organic social: content strategy and planning, writing, and community management across Meta, LinkedIn, and short-form video.
• 3+ years of organic social and/or paid digital is preferred, ideally in an agency or multi-client setting.
• Hands-on experience running paid campaigns in Meta Ads Manager and Google Ads, managing real budgets toward measurable results, not just boosting posts.
• Experience with at least one other paid channel, such as TikTok, LinkedIn, Reddit, etc.
• A solid handle on measurement and analytics.
• The ability to juggle multiple clients and deadlines.
• Ability to work in a fast-paced environment.

For over 40 years, we’ve been solving problems for a wide variety of clients. Headquartered at the foothills of the Adirondacks, we’re a plane ride away from our work in NYC, Silicon Valley, Paris, Copenhagen, APAC, and other continental hubs.

Work here and get:

• Range. One day, the client may be a Fortune 500 company; the next, a local startup.
• Creativity & Collaboration. We value your voice, ideas, quirks, and drive.
• Room To Test and Learn. We emphasize smart experimentation over "that's how we've always done it."
• Direct Impact. Be in the room, collaborating one-on-one with clients, and develop the closer connections they appreciate.

We believe the only constant is change, and that makes the time we spend together electric. We’re rarely bored, but welcome it, because that’s often when sparks fly.