Last night we watched Olympic Bronze Medalist Erin Hamlin carry the flag for TEAM USA at the Opening Ceremony of the PyeongChang 2018 Olympic Winter Games.
As we tuned in and phoned in, watching the Snaps and Stories from her fellow athletes, it was a joy for TRAINOR to see Erin—a two-time World Champion and four-time Olympian—across the world representing the United States and her hometown.
For three years now, we’ve had the privilege of partnering with her and Adirondack Bank to share stories of hometown pride. We’ve merged traditional strategies with new, using a fresh combo of press relations, print, television, and digital to show her journey from then to now.
And what an exciting “now” it’ll be.
To watch our most recent collaboration, click it.
Best of luck to all of the athletes.
We’re With You, Erin!
Kyle TrainorChief Content OfficerKyle is our Chief Content Officer, creating cross-channel stories that grow brands.