With so many digital marketing platforms to choose from you may be wondering which would be the most beneficial when it comes to marketing and promoting your business. We’ll break down TikTok marketing and some pros and cons to using TikTok for marketing your business!
What kind of digital marketing platform is TikTok?
With the tagline “trends start here”, you might immediately think “OK, our business needs to be on TikTok,”–- but without a basic understanding of how this social media platform works, you will have trouble using it for business marketing. However, TikTok has a detailed tutorial series you can use to get started. After you learn a little more about the TikTok platform and its user demographics, you’ll want to see if a TikTok business account is right for you. Let’s talk about some pros and cons.
TikTok Marketing Pros
TikTok is quickly growing
As the sixth largest social network, TikTok has 800 million monthly active users – 30 million of those are in the US, and in 2020 it was the number one downloaded app.
Ability to hop on trends
TikTok is a place to go to find trends (like most social platforms), so naturally, if you want your business to grow – hopping on a trend might be a great way to do that. Easily search trending hashtags and popular videos in the Discover section, and be creative.
Option to give a authentic look and feel to your business
TikTok’s format and style is raw and unedited – which gives your business the option to give users an inside *exclusive* look at what you do.
One viral video is all you need
Perhaps one of the biggest benefits of marketing your business on TikTok, is the ability to quickly grow and make the most of a single success. You know the term “one hit wonder” – this is a relevant concept for manyTikTok creators. They are lucky enough to make one viral video, which helps them to grow a huge following, and then their followers loyally await your next best hit.
TikTok Marketing Cons
“Salesly” behaviors will not perform well
If your intentions with TikTok are to be where the people are, without adjusting your content to fit the platform, your likelihood of success is low. As a business on social media, you need to both blend in and stand out to be successful. Fit the medium, but be unique.
Time is of the essence
Timely content is important on all social platforms – but timely TikTok marketing content is especially important. Trends are often short-lived though they can be successful tools for growing your business. In order to make maximum use of TikTok, you need to be regularly monitoring trends and quickly creating and posting content to stay relevant. We’re talking minutes to hours – not days or months. Without a specific team member to manage these tasks this could be especially challenging for your business.
Easily drown in the noise
Without unique or viral content, you’ll just add to the Internet noise. It can be challenging to stand out and make TikTok effective. Spend some time seeing what’s working for other businesses and users and learn from it, but be careful not to copy it.
Make the the most of the tools available to you
TikTok may or may not be a good fit for your business – take the guesswork out of the process and collaborate with us. We can analyze and recommend where your business marketing efforts would perform best, and help you strategize, develop and create content to accomplish your business goals.
Emily MertzDigital Marketing ManagerLover of Golden Retrievers, Chinese food, and all things Digital and Social Marketing, Emily is our Digital Marketing Manager. She appreciates brands with a great sense of purpose, and loves to tell their stories. With a diverse background, Emily's skill set allows her to wear multiple hats to support your brand.