Olympic Storytelling

Kyle Trainor
By Kyle Trainor
7.27.17

TRAINOR is based at the foothills of the Adirondack Mountains. As such, we are privileged to have provided our services to Adirondack Bank for years. A recent and intriguing project with them has been our marketing of their ADK mobile app and their partnership with Olympic Luge Bronze Medalist and Upstate native, Erin Hamlin.

With this project it was more than producing a series of commercials to promote Adirondack Bank and support Erin. As natives of Upstate New York, this project struct a particular chord among our team, driving us wholeheartedly into initiating a creative campaign that exemplified the excellent quality of Adirondack Bank and the excellent spirit of Erin as she competes around the world driven by hometown pride.

With the speed of luge and the convenient, fast banking of the ADK mobile app in mind, we titled this story in two parts, "Banking at My Speed" and “Bank Local,” and told it through both traditional and digital channels. Content-driven, we designed and built a microsite specific to this campaign and featured it front-and-center on adkbank.com. We produced and directed a series of varied commercials with Erin and distributed them progressively on both television and social media channels over a three-year run. We supplemented this marketing with traditional and digital billboards and orchestrated press appearances with Erin and Adirondack Bank.

It's been a blast.

It offers one example of the scope of work we are thrilled to do, as we marry traditional strategy with digital in creating an effective marketing campaign with lasting impressions and real results.

For a glimpse: Olympic Luge Bronze Medalist Erin Hamlin and Adirondack Bank

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Kyle is a brand management professional with 15 years experience in content production, digital marketing, and client relations. As Director of Content he oversees every angle of brand imaging, producing cross-channel written and visual content that truthfully expresses each brand's voice and vision.