The Mother of Invention

morgen blog
By Morgen Irwin
6.29.20

At TRAINOR, we’re more than storytellers... 
We’re innovators.


We recognize that demand creates opportunity. So when a client presents a specific need, we do whatever it takes to accomplish the mission. Like assembling a team of creative brainpower to develop a new marketing tool.



Enter iStream.


A dealership came to us with an obstacle: How could their business generate immediate cash? No matter what they tried, cash flow just wasn’t where it needed to be. Credit lines were being extended, and month after month profits were diminishing. They needed a solution, not just for the short-term but for the long haul. Something that would help get them back into the black quickly but would also set them up for future success long after.



Being immersed in the automotive industry for over 50 years, our experience led us to the best possible solution. Used vehicles. What’s the best part about selling a Used vehicle? Immediate cash. Sell a vehicle, get the money. Sell another vehicle, get the money. No need to wait up to 90 days to get reimbursed by the manufacturer. Sell Used vehicles virtually and increase profitability instantly. 



And that’s why iStream was created.

In our line of work, necessity is the mother of invention. 

In this instance, we couldn’t recommend an existing solution that was already in the marketplace, so we built it; an advantage that all clients get when they partner with TRAINOR. Let’s collaborate!

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Morgen is not your typical millennial. She's a mobile-first, self-motivated marketing and communications professional with years of experience in Digital and Social Media marketing, and client relations. As Director of Digital Marketing, words like hyperlocal, KPI, and ROI are part of her everyday lingo.